Facebook Playground

Playground is a library of imaginary brands used to experiment, prototype, and showcase products across Meta's family of apps: Instagram, Facebook, and WhatsApp. These assets are used internally by multiple design and product teams across Meta.

I saw the opportunity to build a company-wide tool and proactively took on the challenge, partnering closely with XFN partners and vertical leads to build each brand’s business and creative strategy.

See below for some of my favorite Playground brands and where Playground has shown up in the wild.

For more information, reach out at martagllop@gmail.com