Blue Fever "best friend" bot

After realizing that young women were interested in finding content based on their current moods, I lead a team to curate hundreds of pieces of online content (videos, memes, services) to fit those moods. From there we tested and landed on using text message as the medium of choice: A quick, emotional communication ("Hey, how are you feeling today Sara!?") our friendly bot named Blue would hone in on how someone was feeling and recommend content to sooth or move through that feeling.

The project grew to just under half a million text message subscribers from all 50 states and was invested in by venture capitalists in Silicon Valley.