Blue Fever iOS app

A diary for Gen Z to share their emotions with each other online. Over the course of a few years of research I realized that media is emotionally toxic for so many teens to varying degrees, yet they keep returning to it in an attempt to connect. So I conceptualized the creative direction of and lead team to build a social content app where Gen Z can express their emotions to each other with a design that mitigates the potential of judgement, trolls, or bullies.

Amazon, Bumble and Serena Williams invested in this concept for us to build and launch during the pandemic.