NBA Academy
New Visual identity for The NBA Academy, a year-round basketball development program that provides top high school-age prospects from outside the U.S. a holistic approach to player development and a pathway to become the best player possible—with the ultimate goal of reaching the NBA and WNBA.
Symbolizing the structured approach the program takes to getting young athletes to the NBA, a new visual identity was inspired from the NBA court shapes.
- Project Roles
- Art Director, Creative Director, Designer
- Company
- NBA
- Skills
- Adobe Illustrator, Adobe InDesign, Art Direction, Brand Management, Creative Direction, Design, Figma, Front-End Development, Visual Development
- Media
- Brand Guidelines, Brand Identity, Visual Designs, Websites
- Project Industries
- Entertainment, Sports
