Blueshift / Get Your Nutrients Flowing

People have been taking vitamins since the beginning of time (probably). And for some reason everyone’s ok with how little things have changed... But it’s 2022. We don’t shove our dinners into jello anymore. Why would we shove nutrients into pills? It’s time to get your nutrients flowing.

Blueshift is a first-of-its-kind hydronutrient system that blends personalized vitamins and supplements into a convenient, self-stirring water bottle. So all you have to do is shift and sip and repeat. We created a splashy launch video to give this mighty bottle the welcome it deserves.

I worked on this project from concept to the beginning of pre-production.