Clear / You Get You Places

Having to show your ID just to prove you're you can be dehumanizing. Yes. It's me. I just didn't wear contacts today. Yes. It's me. I just didn't shave in a while.

CLEAR uses biometrics, so your eyes and fingertips confirm your identity. That means you don't need your ID. All you need is you. And that makes getting through security way more human.

The brand was expanding into more airports and venues across the country, and needed to boost understanding of what it is they offer, and how they differ from TSA pre-check. This campaign lived across broadcast, digital, and massive OOH placements that are still around.

I created the concept, tagline, and initial scripts for this campaign, which was then blown out and executed by a full-time team.