Dr. Seuss Cook It! Youtube Series

Building upon the iconic brand, I concepted, developed, and designed the visual brand identity and digital components for the Dr. Seuss YouTube cooking show, Creations from Cook It!. The short nine episode series features culinary influencers who each try their hand at different recipes from the cookbook, Cook It! The Dr. Seuss Cookbook for Kid Chefs. I used pre-existing Dr. Seuss illustrations, as well as custom illustrations, to create the show’s logo, character moments, video graphics, and marketing materials. I also helped strategize, art direct, and oversee all character moments and video animations.