Fable+

Fable+ is a data-driven, people-focused consultancy with an emphasis on cultural transformation and change management. Their guiding principles are magic, stories, and laughter used to unlock the power of teams and enable them to become high-performing and resilient.

The brand was looking to further define and structuralize its existing positioning while also pivoting the business into one that is more software-driven. A library of simple shapes pulls from Bauhaus inspiration and geometry, playing with the concept of pixels and data visualization. These elements represent ideas that exist powerfully on their own but together create something stronger and more focused.