Andermatt Swiss Alps
I defined the positioning and value proposition for real estate ownership in Andermatt, a new destination in the Swiss Alps where Egyptian property developer Orascom is investing €1.6bn to build a new town centre, 42 apartment buildings, 28 chalets and 6 hotels.
- Project Roles
- Strategist
- Company
- Andermatt Swiss Alps
- Skills
- Brand Strategy, Marketing Strategy
- Media
- Brand Guidelines, Brand Identity, Personas
- Project Industries
- Real Estate, Travel/Tourism
