Air Canda Rebrand
I consulted on design strategy for a new livery, conducted customer journey mapping, defined a new vision for the premium passenger experience and oversaw both a visual identity refresh and development of a new in-flight magazine.
- Project Roles
- Strategist
- Company
- Air Canada
- Skills
- Brand Strategy, Content Strategy, Experience Design
- Media
- Brand Identity, Briefs, Customer Journey Map, Service Designs
- Project Industries
- Travel/Tourism
