Break the Cycle - Noom TV Campaign

Have you ever been trapped in an unhealthy eating cycle, but didn’t know it?
That’s what this campaign is about. In these films— that ran in the US, UK and Australia during the 2021 holiday season — we bring to life the unhealthy eating cycles we fall into (but aren’t actually aware of) and how Noom’s psychology-backed curriculum helps us recognize those unhealthy routines, understand the psychology behind them, and form new, healthier habits.