CarMax

CarMax is a used-car retailer based in Richmond, VA. While at The Martin Agency, I had the opportunity to work on a new campaign of ad spots that show the ease of using CarMax, with a pinch of humor. I worked on the frames for how the type would animate, using CarMax’s bold yellow and brand typeface on top of cool and warm shots for a refreshing, consistent campaign. While the final product changed, the initial concept can be seen.