OnePlus Fast Charging Rap TVC

A fast video to deliver the fastest message for the fastest charge in the game. We used it as an opener, to challenge to OnePlus’ social media followers to complete the verse in a single breath, for the chance to win devices and prizes.

This created more conversation about the importance of the speed of charging on their phones and what speed really means. Leaning into the Brand’s overall strategy of winning the fast charging.