NBA Draft

The NBA needed a refresh for their annual Draft and Draft Lottery—two cornerstone events for the League. Over the years their rehashed artwork was breaking down and becoming dated. We developed a unique visual design system that dictates look and feel across not only the events themselves, but all of their accompanying collateral. The new approach makes use of flat design elements and animations that work well across all platforms from print to digital or live event to broadcast. It has been functioning seamlessly as the league continues to make sure and iteration on the system to this day.