OnePlus X T-Mobile - Go Farther
In November 2019, with the Covid-19 Pandemic cancelling all in person events, we were challenged to create a device launch event that would excite US consumers through earned Media. And, more importantly, BUZZ!
We demonstrated the wide coverage of T-Mobile’s 5G network with the OnePlus Go Farther ‘phygital’ experience. The program tasked fans to find three physical pop-up stores, hidden in remote locations in the U.S. Online for most, but IRL for the brave few. The incentivized fans with prizes, including the New OnePlus 8T, Wireless Earbuds and $5,000 in cash.
- Project Roles
- Art Director, Creative Director, Designer, Motion Designer
- Company
- Oneplus
- Skills
- Adobe Photoshop, After Effects, Art Direction, Content Management, Content Writing, Creative Direction, Creative Strategy, Design, Digital Photography, Experience Design, Management of Teams 10-20, Motion, Social, Social Media Strategy , Videography
- Media
- Campaigns, Installations, Interactive Installations, Motion Graphics, Photography, Products - Physical, Social Media Content
- Project Industries
- Lifestyle, Technology
