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Identity for a new cannabis product brand with a strategy pushing an ironic and inclusive direction for their brand, this concept uses the idiom of people in everyday life that is found in architectural renders. As the brand’s core aesthetic element it plays on the idea of inclusivity and universality. Furthermore, foregrounding the playful imagery is austere modular grid and custom type design that plays off the necessarily inconsistent set of user-generated image assets.

Completed at Zero Studios, New York, 2019