This is How We Play — Nike
Youth culture is creating the future with an absolute disregard for traditions or how things used to be. This is also true in baseball: they'll play if they get to play their way. "This is How We Play" was a campaign designed to grow youth interest in diamond sports by inviting them to make the game theirs and show everyone how they play it their way.
- Project Roles
- Art Director, Creative Director, Designer
- Skills
- Art Direction, Design, Creative Direction, Design Strategy, Conceptual, Social, Lifestyle, Sports, Film, Visual Development, Brand Strategy
- Media
- Brand Films, Campaigns, Social Media Content, Advertising, Branded Content, Commercials - Video, Branding, Visual Designs
- Project Industries
- Lifestyle, Sports