This is How We Play — Nike

Youth culture is creating the future with an absolute disregard for traditions or how things used to be. This is also true in baseball: they'll play if they get to play their way. "This is How We Play" was a campaign designed to grow youth interest in diamond sports by inviting them to make the game theirs and show everyone how they play it their way.

Project Roles
Art Director, Creative Director, Designer
Skills
Art Direction, Design, Creative Direction, Design Strategy, Conceptual, Social, Lifestyle, Sports, Film, Visual Development, Brand Strategy
Media
Brand Films, Campaigns, Social Media Content, Advertising, Branded Content, Commercials - Video, Branding, Visual Designs
Project Industries
Lifestyle, Sports
Support