Lanyon brand book

Identity guidelines for a meetings, events and travel solutions tech company. This was a design refresh that utilized a modified form of their previous logo and organized their design elements which were based on assets and design explorations they already made.

The emphasis was on making the brand stand out and utilizing the logomark as a prime branding element in their assets.

Success was based on how well the client’s design team continued, reinforced and utilized the brand elements in their assets/work