Nike - ACG x NYC

Nike’s outdoorsy ACG brand came to us wanting something to motivate NYC gen z kids to get outdoors, with a guided journey from mother earth through an irreverent series of challenges. They also wanted us to film it on 16mm, and we complied. Look at how those mushrooms turned out. This made me fall in love with film again.

Project Roles
Creative Director, Director, Editor (Brand/Content)
Company
Nike ACG
Skills
Creative Direction, Directing, Editing, Storyboarding
Media
Commercials - Video, Social Media Content
Project Industries
Advertising
Nike - ACG x NYC
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