Home Ec

Home Ec Shop is a creative studio that teaches and appreciates the lost art of slowing down and creating something. Our goal was to create something encouraging, calming, sophisticated, happy, gender neutral and a little retro. We loved the idea of “homey, old school vibes” so we paired an adorable milk bottle with a playful color palette and funky yet classy type. The tone of voice is minimal, clever and a little bit kitschy. The tagline is simple and all-encompassing: make stuff!