Body Hero

To re-launch Glossier’s Body Hero product suite, we built a 360 campaign and partnered with the amazing women from the WNBA to tell their stories. Our goal was to redefine what it means to be a body hero through the lens of body neutrality, and the notion that our bodies are the tools that allow us to achieve amazing things. We also wanted to show the vast ways that bodies can show up and look — and to change the perception of what bodies are considered beautiful.