Lash Slick: The Movie

Lash Slick is Glossier’s iconic mascara that has a cult following. Its perfect formula means that it can stand up to even the longest cry session in therapy. In this campaign, we interpreted the most ridiculous and real Lash Slick reviews through short movie trailers. These films were shown on streaming platforms, at drive in theaters, and we took over movie theater facades with posters and custom marquees.