ESPN x NBA "You Seeing This?"
“You Seeing This?” was a real-time media campaign that showed millennial fans what they were missing when they weren’t watching live games. Instead of running conventional TV promos in the days prior to the matchups, ESPN found fans online when the games were already underway, and served them tantalizing live footage and easy ways to switch on the game.
- Project Roles
- Director
- Company
- ESPN
- Skills
- Brand Management, Management of Teams 1-10
- Media
- Advertising, Social Media Content