Oats in Coats Launch
Comprehensive content strategy & creative direction & execution for brand launch + ongoing refreshes
Innovative brand launch featuring best-in-class content
Robust creative and strategy content strategy including messaging development, organic & paid content plans, and complete creative development across digital & print for launch + 3 months of content for on-going communications across email, social, press, and web.
Man, did I have fun working on launching Oats in Coats. Through a three phase process, including Campaign Planning, Creative Planning and Creative & Campaign Execution, we worked with the OIC team to develop the creative and messaging strategy and all the content to support the launch.
Creative Direction, Strategy, Concept, Design, Editing & Animation: Jamie Silver
Deliverables include:
• Photo & stop motion production • Paid social media ads • Organic social media across IG/ FB/ Stories/ Pinterest • Animation • Digital games • Printable activity sets • Email marketing • Landing, product, and blog pages • Product pages • Packaging • GIF stickers • Blog keyword strategy • Copywriting • Illustration
- Project Roles
- Art Director, Content Strategist, Creative Director, Designer, Director
- Company
- Oats in Coats
- Skills
- Adobe Illustrator, Adobe Photoshop, After Effects, Art Direction, Content Strategy, Copywriting, Creative Direction, Creative Strategy, Design, Directing, Food, Illustration, Producing
- Media
- Advertising, Campaigns, GIFs, Illustrations, Mood Boards, Motion Graphics, Photography, Social Media Content, Social Media Copy
- Project Industries
- Packaged Goods
