CITYROW GO Max Launch

The Ask: Develop a creative and messaging strategy to launch CITYROW GO MAX & produce video and photo shoot that would deliver a full photo and video clip bank for use across social and digital media.

Our Answer: Rowers have long been overlooked at the gym and pushed aside in the fitness space but I promise you, you can’t get a workout like this on a bike.

We worked with CITYROW to establish a creative and messaging strategy to launch their new at home rower. After an in depth competitive analysis, we determined to stand out in the sea of fitness ads we had to take a new approach to our styling.

Corvus Creative designed three modular sets that allowed the machine and talent to shine while pushing what we see in the fitness space.

We delivered a video clip bank with 900+ clips, 100+ product and lifestyle photos, and a 30 second launch ad.