Wild Alaskan Summer

Summer video ad campaign creative development & execution
creative development + production + post-production + campaign execution
We tested 4 messaging territories all rooted in summer. The result? Fresh and bright summer recipes across the board.

When Wild Alaskan asked us to ideate content, produce a shoot, and edit a set of ads… in just a few weeks time… we jumped at the opportunity. We love the pressure! Our streamlined process allowed us to move quickly and efficiently.

We collaborated with the Wild Alaskan Salmon Creative Director to determine 4 unique territories to develop content for testing.

The challenge? Time and budget. Through a well-planned production schedule, we detailed out every shot we needed, which shots would work double-duty across different territories, and individual approaches to graphics and editing to ensure the ad sets felt different enough for impactful testing. We jam packed a 1-day video shoot to capture enough content to cover 8 unique ads, all edited for square and story formats (16 video ads!).

The result? Fresh and bright summer recipes across the board. We played with fire. Got bit by a few mosquitoes. And shot in the coolest location right here in Brooklyn.