Happy Family Baking Mix Launch
We work with Happy Family a lot, but this project was by far our favorite. Happy came to us to help launch a new product - baking mixes that are easy for mom and tasty for baby.
Starting with creative direction, we developed a look and feel that would stand out of the sea of sameness on social while communicating the benefits of the product, it’s simplicity. By developing a mix of content - featuring how-tos, cute babies, and simple flat lays - we developed a well-rounded social campaign across across Stories, Instagram, Facebook, and Pinterest.
Our small but mighty team produced a 1-day photoshoot and 27 ad variations sure to get the word out.
- Project Roles
- Animator, Art Director, Creative Director, Producer
- Company
- Happy Family
- Skills
- After Effects, Art Direction, Conceptual, Creative Direction, Directing, Producing, Social Media Strategy , Stop Motion, Children
- Media
- Advertising, Campaigns, Photography, Social Media Content
- Project Industries
- Packaged Goods