Ars Nova

Ars Nova is an Off-Broadway, non-profit theater in New York City which develops and produces theater, created by artists in the early stages of their careers. Committed to the pursuit of the "new" and the support of the creative process, Ars Nova encompasses many programs and productions.

The identity is built around the words Ars Nova sandwiching production titles, echoing the presence that the company has in fostering its shows from their humble workshop beginnings to their final performances on Broadway and beyond. Also prominently featured throughout the brand are the "revision labels," which appear as stickers stuck across the logo and other elements, inspired by the "work-in-process" philosophy of the Theater. The brand colors are rooted in a vibrant Nova Orange, buzzing and energetic like the art itself. The dynamic logo is set in a customized Timmons (Matt Willey) and the brand typefaces are Plaak (205TF) and Maison Neue (Milieu Grotesque).

A poster grid allows for stylistic flexibility in the typographical and color treatments of each individual production title to hint at the personality of the shows, while keeping them a cohesive part of the overall system.