Conjure

Conjure is a fictitious cocktail bar located in the West Village of New York City. This brand blends references to witchcraft and gothic art into an elegant-yet-somewhat-sinister cocktail experience.

My biggest challenge was preventing Conjure from looking like a cheap Halloween-themed bar. We want glossy and expensive and spooky, people! I was able to achieve that magic-infused-luxury by using a mossy, modern color palette, custom typography for the wordmark, and richly textured photography.

Art direction, branding and identity design, custom typography, copywriting, social media, and website.