BeS

The brand is created based on the athleisure concept,
where the main attributes are: comfort, practicality and functionality,
that is, a piece that can be used 24 hours a day, from the gym to happy hour (am:pm).
Graphically, the concept is transformed and simplified, showing the possibilities,
mixing circles, semicircles, squares and other geometric shapes.
Keeping the purity of form, creating an urban, changing and digital brand.