A brand created from words that convey an essence of the brand, are transformed into symbols, a creation is created from 4 words: flexibility (a changing and clear brand), comfort, friendly (a brand accessible to all audiences) and urban (a graphically fun and easy to understand brand, connection).
Graphically, the concept is changing, transformed into an infinite possibility, a contemporary and digital language.
The icons that are part of my logo are flexible. They are in constant movement, aligned with a world of infinite possibilities with a contemporary and digital language. The eight icons that make up three topics of content production are strong elements designed to build a clearer and more intuitive communication platform on human mobility, interculturality and law.