Urban Decay Journeys

How to disrupt the disrupter? Urban Decay has served unique looks since its inception in 1996, trading basic pinks for punk palettes and icon textures on the daily. When emails needed an update, the number one goal was to make sure our customers knew it was us talking. We created four journeys to win back customers, remind some that they left an item in their cart, upgrade a free sample, and celebrate good times.