Nike SELECTED X Summer

Selected X is a Nike editorial franchise featuring real style stories, told by real people, made to inspire everyone to create and express their own style with Nike gear they can shop RIGHT NOW. As the senior copywriter of this LA-based project, I hung out with our talent at the fitting and on set to capture who they are through interviews and laughs. I then created the overall narrative that was fleshed out by a wonderful team of junior copywriters using interview transcripts.