Athleta - Salutation Stash II
I directed this short product video. The brief was to show the technical features of a new yoga pant. Rather than conform to the traditional direction of cutting from feature to feature, I opted for a single shot that flows elegantly across the tight.
It was a big success for the brand.
- Project Roles
- Art Director, Director, Editor (Brand/Content)
- Company
- Athleta
- Skills
- Art Direction, Conceptual, Directing, Editing
- Media
- Commercials - Video
- Project Industries
- Advertising, Sports