Athleta - Up in History
I co-wrote and directed this spot for Athleta featuring Allyson Felix. The brief was to create a story that showed Allyson in a new light. We were immediately drawn to the intimacy of her relationship with her mother and daughter. The spot seeks to remind everyone that their legacy extends beyond their public achievements.
- Project Roles
- Art Director, Director, Editor (Brand/Content), Writer
- Company
- Athleta
- Skills
- Art Direction, Copywriting, Directing, Editing, Storyboarding
- Media
- Brand Films, Commercials - Video
- Project Industries
- Advertising, Sports