Amazon Prime Video: The Boys S2

How do you promote the new season of a hit show during a pandemic? You weaponize a baby.

To get fans ready for Season 2 of “The Boys,” AKQA brought an iconic scene to life in the form of an immersive AR game for iOS and Android.

“Baby Laser Tag” drops you into the action, with only a genetically modified tot to blast your way out. Because some babies just want to watch the world burn.

CW: Sammi Chancey
Designer: Pedro Sanguine, Gustav Holtz
Associate Creative Director: Riaad van der Merwe, Amy Boyd
Creative Director: Whitney Jenkins
Strategy: Pierre-Axel Pejouan
Mobile Game Production: Jam3
PR Kit Production: Henry V
Agency: AKQA