Brayola

Brayola is an e-commerce site that helps shoppers find better-fitting bras. They believe in the uniqueness of each woman, from size, age, needs, and style. And that women feel more comfortable and confident through thoughtful design and open dialogue.

Mirroring this vision, the letterforms of the logo are varied in width and form. The curves are distinct and diverse. And each character balances and communicates with the other. Ultimately, the logo needed to reflect curves without perfection and connectivity through relationships.