Blue Cross Blue Shield of MN -- Obesity

Health insurance company Blue Cross Blue Shield of MN had just taken on big tobacco and won a huge settlement for the state. Next up, they wanted to address the state's growing obesity epidemic. Not with a warm hug but with a hard look at damaging behaviors. Our campaign helped create a national cultural conversation on obesity and was covered by major news outlets including NPR, Washington Post, CNN, NBC, The Atlantic, Huffington Post and USA Today.