Las Vegas

After the success of the iconic “What happens here, stays here®”
campaign, the LVCVA approached R&R Partners with the challenge of
evolving the brand to meet the ever-changing identity of Las Vegas.
To reinforce the legendary brand's status as the paramount purveyor
of adult freedom, we launched a new campaign, "What Happens Here,
Only Happens Here." and provided a comprehensive visual identity
system inspired by the grit and glamour of the city. With combined
efforts across PR, Broadcast, OOH, Print, Social, and Digital we tracked
a total of 1.4 Billion impressions.