Pepsi 2021 Super Bowl Campaign

Pepsi needed an iconic campaign that championed the brand’s love of music and drove brand awareness around the big event.

We created a visual identity system that embraces the rhythm, edge, and alluring essence of music. We amped up Pepsi’s brand blue to vivid electric blue, paired it with a rich black, and designed a toolkit of type and patterns that buzz, pulse, repeat, and overlap, capturing musical energy.