Allegiance Gold

Allegiance Gold is a company that specializes in assisting retirees to protect their savings by purchasing physical gold, silver, and other precious metals. These metals are serviced by a custodian within in a Self-Directed IRA or physically held by the individual trading cash for gold.

This is a very specific niche demographic and I was tasked with converting quality sales leads utilizing multiple digital platforms to create and grow brand awareness, increase user engagement and ultimately increase the conversion of consumers. I developed a niche B2C funnel strategy which incorporates paid affiliate email marketing, landing pages, lead magnets (ebooks/guides), web design, blogs, organic advertising (SEO), Instagram, Facebook (Ai Chatbots), Youtube, Google ads, print collateral and direct mail.