Hedia Hyve

With today’s technology and cutting edge printing capabilities the utilization of true form has gotten lost. Graphic artists are seemingly unaware of the basic principles of form and the logos they create are actually not logos, but graphics.

When design principles were being developed and defined by the forefathers of graphic design, the core principle of a logo was that "form follows function." When respect to that principle is given, a logo will be memorable and that symbol will brand into the brain of the consumer.

My role was creating the brand from scratch and develop the key pieces for our marketing agency to market ourselves B2B to contract with clients. I designed this logo to achieve motion with form and have a contemporary technical feel.