Patron Product Innovation

For a innovation workshop, Patron challenged us to come up with packaging designs for a limited edition bottle using new technologies that would expand upon the services of their existing Cocktail Lab app, while telling the story of Patron heritages. We created several interactive packaging concepts based around telling the story of the craft of Patron tequila through packaging. The first was a Mexicali-style Bluetooth-enabled label which served up four different videos highlighting, farming, distilling, ingredients or mixology depending on which button you pressed. The second was the World’s First Hologram Instagram Cocktail Lab which served up recipes using existing Patron Cocktail Recipes in a 3D hologram using and built exclusively for Instagram.