We Speak Cat

As a proud crazy cat lady and someone who spends a lot of time when they should be working browsing the black hole that is the cat-ernet, this project was a dream come true. Fresh Step came to us wanting to better communicate with their cat obsessed consumer, we told then they needed to start talking like them. Our “We Speak Cat” campaign brought the native language of the cat internet straight off the pages of reddit and into the world of brand communications. Don’t worry if you don’t understand all the words, its for cat people.