RELATIONSHIP GOALS

The “Goal” was to make people to believe it was a real company, so we thought, “what is the most literal thing I can do? Where are all the Tech guys in the boardroom sipping their mocha lattes arguing over symbolism for the company name?”. I thought it would look something like this and if you haven’t figured it out yet the heart is the “relationship”, the “goal” represents a cheeky play on words, and the check is for the actual check-list for these folk’s “Relationship Goals”.