As the Art Director at Loops, I brought a vibrant visual identity to the high-tech skincare brand. From creating attractive social assets and impactful launch campaigns, to developing effective instructional videos showcasing star talent, I successfully enticed new Loops customers, helping to expand the brand's foothold in the self care space. While maintaining a strong and cohesive brand outlook through day-to-day social posts, my role was central in shaping the brand's big moments. Thriving in an ever evolving environment, I consistently ensured every detail aligned with the brand's vision.