Maker's Mark Holiday 2020

The holidays bring out something special in all of us. But for some, the season brings out a little extra. I led creative for the first Global holiday campaign for Maker’s Mark.

We wanted to shine a light on different traditions around the world and throughout the season. To do so we traveled from the grounds in Loretto, KY to New York City, Cape Town, South Africa and St. Petersburg, Russia to capture a series of short, charming stories of everyday people who go that little step further with their gifting and hosting efforts to make the holidays more fun and memorable.

It also seemed like the perfect time to launch our new viz ID throughout the program to reach and engage with consumers in major channels and touchpoints.

We developed a suite of tools to engage consumers at the point of purchase and inspire them to gift or host with Maker’s Mark for every holiday celebration.

During such a busy holiday season we also offered up a global signature drink, the Maple Rosemary Whisky Sour as well as a few new modern classics for consumers and engaged with members of the trade with more tools and activations.