Life Off with Blake

Jordan asked us to make matching elephant print luggage for a rad TV spot starring Blake Griffin and Dr. Drain, a Mars Blackmon-esque character who throws him alley oops. The mobile experience let fans everywhere step into Dr. Drain's J's by shooting a video of a lob pass, pairing it with one of multiple Blake Grifin dunks, and picking their favorite fun ending. The end result was a personalized Jordan TV spot. Kudos to the dev team that somehow stitched video clips together in the cloud in less than two seconds for near-instant sharing on YouTube.