The aim of the project was to bring the HUE Animation Studio kit to life through the magic of stop motion animation.
The kit includes an animation camera, software and a stop motion animation activity book with instructions for kids to make more than 20 different stop motion projects.
The elements of the animation kit were anthropomorphised and animated to add character, and a magic quality, to inspire the viewer to try out animating for the first time.
Key aims were to make the animation kit seem appealing, educational and accessible.