Gap: 1969 Stream

It was 5 weeks before the iPad came out. We didn’t know how people would use it, but decided a new device begged a new way to shop. Pinterest didn’t exist yet, so enter the 1969 Stream: an ever-updating tapestry of denim style, powered by Gap. It took a massive amount of interdisciplinary teamwork to make it happen, miraculously in time for the iPad launch.